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Promoting

Adrienne Smith waving to the camera with the Blitz Champz card back to the right of her
2 Feb 2021

The Importance of a Business Plan for Selling Your Card Game: Fireside Chat 10 Featuring Adrienne Smith

I had a blast talking to Adrienne in this episode! She is a high performance athlete and businesswoman that brings a lot of intellect and perseverance to the game design … Read More

fireside chat, game designer, Interview, Promoting, Publishing
Justen Aguillon and Calvin Keeney pointing at the audience with a green tent in the background
4 Feb 2019

Fireside Chat 01 – Ideas for Marketing Your Board Game with Justen Aguillon

Justen Aguillon is one of my best friends in the world. We were roommates at the University of Mary Hardin-Baylor and hadn’t seen each other in about 5 years before … Read More

Amazon, Board Game, Card Game, Interview, Kickstarter, Marketing, Promoting, Publisher, Publishing
The 3 game designers of Towers of Babylon at a board gaming convention with their game box for Towers of Babylon
23 Jan 2019

Int. 23: Cackleberry Games and Their First Kickstarter (Gardens of Babylon)

The Cackleberry Games team has had an amazing start to their first ever Kickstarter campaign. They seem to be doing a lot correct when it comes to marketing their board … Read More

Game Design, Interview, Kickstarter, Marketing, Planning, Promoting, Publishing
How to Sell Your Board Game on Amazon
7 Feb 2017

How to Sell Your Board Game on Amazon with Chris Amburn

My friend Chris Amburn, owner of N.E.W. (New Experience Workshop) Games recently told me that he is now selling his game Shootout! High Noon on Amazon. Of course this caused me … Read More

Amazon, Chris Amburn, Game Development, How To, Marketing, Promoting
Picture of Chern Ann Ng Interview with Streamlined Gaming game boxes for Blood Rage Zombicide and Ta-Da! Quote "We were told by everyone in the industry that no one would want a $100 boxed game, but it's what we built our company on."
9 Dec 2016

Ep. 08: Chern Ann Ng – Pioneer of the Premium Board Game Category

Did you know there is a tabletop game company that has made over 26 million dollars through Kickstarter? And did you know that tabletop game companies could become so successful … Read More

Board Games, Card Games, Game Design, Game Development, Interview, Kickstarter, Marketing, Promoting
Fish Pretending to be a Shark asking "Hey Chum!" to a Real Shark saying Practice Your Pitch
22 Nov 2016

Practice Your Pitch to Playtesters

“What is your game about”? The answer to this question is your pitch. I’ve talked about how to create a good one in more depth before. Just keep in mind … Read More

Game Development, Pitch, playtesting
Top Kickstarter Board Games 2016
27 Oct 2016

5 of the Best Kickstarter Board Games of 2016

I have been reviewing many board game Kickstarter projects lately. And I wanted to share with you what I learned from 5 of the best Kickstarter board games of 2016. While … Read More

Best, Game List, Kickstarter, Marketing, Promoting
Kickstarter for Board Games
25 Oct 2016

How to Make a Kickstarter Page for Your Board Game

Kickstarter is the number 1 place that game designers go to get funding to self publish their own board games. If you want to self publish your board game through Kickstarter, … Read More

Board Game, DIY, Game Development, How To, Kickstarter
Header for How to Deliver a Great Pitch with a Shark Silhoutte & Streamlined Gaming Logos for Promotion, Production and Playtesting
12 Oct 2016

How to Deliver a Great Pitch for Your Game

“So what’s your game about?” She asked. I couldn’t move.  Couldn’t talk… I was frozen. “Um, uh, ahh…” I stumbled. This is embarrassing.  Why would she ever want to sell my game … Read More

Board Game, Card Game, How To, Pitch, playtesting, Promoting, Publishing
About the President of SLG
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Calvin Keeney Interview

Board Game Design FAQs
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5 of our top posts
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Top 10 Strategy Board Games
Tools for Print and Play Card Games with Example Items
How to Print Your Cards at Home
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20 Board Game Types
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How to Make a Prototype
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11 Popular Board Game Pieces for Prototyping
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